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That means that no amount of on-page content changes or keyword research will help you get additional organic conversions if Google can’t even get to your content. The most crucial element of this SEO funnel is discoverability. Starting with technical SEO ensures your site can be crawled, rendered, and indexed. A full-funnel approach to SEO often yields the most important result as it impacts the website’s overall performance instead of individual keywords.įor large websites, this is invaluable.
RANK TRACKER ENTERPRISE HOW TO
Enterprise SEO: How To Go Beyond Rank Tracking Discoverability Is More Important Than Any KeywordĮnterprise websites need to focus on tactics and changes that allow them the most significant success across a larger body of pages than a smaller website. So how can you solve the challenges of rank tracking for large enterprise websites? You go beyond rank tracking alone and incorporate more technical SEO elements into your strategy. Without that context, you’ll have little to go off of when it comes to taking action. Are they performing well, or is there a technical issue that’s preventing them from ranking better?
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Enterprise organizations need to know not only what positions they’re ranking in but why they’re ranking there. Similar to the problem of lacking details is the issue of missing context. Rank Tracking Is Missing a Lot of Context This is because most rank tracking solutions scrape Google search result pages to calculate rank position rather than use real searcher or actual website data. Many rank tracking solutions will tell you what position you’re ranking in for your selected keywords but can’t give you any additional details like how many clicks you’re getting for those rankings. Rank Tracking Doesn’t Provide All The Valuable DetailsĮnterprise organizations often want more granularity than most rank tracking solutions can provide them. Especially in an increasingly digital world, there is a lot of risk in not seeing recent trends more frequently. If you only perform keyword research once, or very infrequently, you’ll miss out on tracking new keywords that your site is gaining impressions and clicks for. Unfortunately, this process can be long and cumbersome, especially for enterprises that want visibility for millions of different keywords.īecause of this, keyword research is usually treated as a “set it and forget it” project, or at best, something that’s done quarterly or annually. Rank tracking typically comes from keyword research, a process in which you determine what phrases your audience is using to search for the information or products you offer. So how can you routinely monitor that many keywords, especially when rank can change day-to-day for a wide variety of reasons? Even worse, how can you optimize individual pages for keywords with that many pages on your site? 2. When you consider that a single URL can rank for multiple keywords (sometimes hundreds!), this can quickly get out of hand. For example, think about an e-commerce site with 8 million indexed URLs or a news/media site that publishes 100 new articles every day. The bigger your website, the more complicated rank tracking is for four key reasons: 1. Challenges With Rank Tracking For Enterprises Let’s address some of the common problems enterprise organizations face when it comes to rank tracking and how to solve them. While smaller organizations have no trouble keeping up with the rank of their most valuable keywords, enterprises are often challenged with staying at the top of Google for hundreds of thousands of keywords.
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Rank tracking, specifically, can be difficult as there are so many keywords and URLs to keep track of. No matter how large your headcount might be, it can still be challenging to keep up with new keywords and optimize individual product pages versus page templates. This strategy works well for many websites however, this strategy isn’t sustainable when you’re an enterprise organization. Depending on the size or type of your site, you may spend a lot of time optimizing product pages to new keywords or even creating landing pages to attract new customers. You then monitor how you’re ranking for those keywords and optimize over time.Īt the same time, you keep creating content to help “snowball” the growth of your SEO program. SEO can mean different things to different organizations.įor some, it means finding the most searched keywords, finding keywords related to those keywords, and creating content for those keywords.